THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

Before the era of industrial revolution, the pattern and method of salesmanship was crude and cumbersome. This limited organizations market share as well as profit. Advertising is a powerful communication force and vital marketing tool which helps to sell goods, services, ideas and images through channels of information and persuasion. Continue reading

ROLE OF PUBLIC RELATIONS IN GENDER CONFLICT RESOLUTION IN AN ORGANIZATION

CHAPTER ONE

INTRODUCTION

  • Background to the Study

Gender is a general term that refers to girls, boys, women and men. Gender can also be defined to include the roles of males and females in the society. A gender perspective in conflict would look at the way in which the considerations of these different groups of people will be dealt with during the transitional justices’ process. Female’s experience of conflict and transitions however differ from males due to gendered patterns that define different roles and experiences during both conflict and post- conflict. Whenever there is interaction between two individuals, there are chances of difference of opinion. Gender and conflict then, refers to the ways women and men are affected in times of conflict. Continue reading

ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT IN AN ORGANIZATION

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

Public relations play a vital role between an organization and its public. Its practice aims at establishing a two-way communication, seeking common ground or areas of mutual interest and establishing understanding based on truth, knowledge and full information. It is that indispensable bridge that fosters co-operation and understanding. With increasing intensity, the civil society is rather active than passive in the affairs that concern them. Similarly, organizations are more socially responsible in their business undertaking in reference to public opinion. The reason is not far-fetched. Continue reading

MASS MEDIA AND NATIONAL DEVELOPMENT: BENCHMARKING SOCIALIZATION AND AGENDA MAKING PROCESS OF THE NIGERIA MEDIA TOWARDS THE NIGERIA VISION 2020

INTRODUCTION

            The media plays a big role in the achievement of the Nigeria vision 2020. The Nigeria Vision 2020 is the country’s development programme covering the period 2008 to 2020. Its main aim is to make Nigeria an industrialized country, the quality of life of its citizens by the year 2020. This is based on three pillars:

  • the economic pillar,
  • the social pillar and
  • the political pillar.

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IMPACT OF PUBLIC RELATIONS ON THE IMAGE OF CORPORATE ORGANISATION

CHAPTER ONE

INTRODUCTION

Background to the Study

According to Edward Louis Bernays, Public Relations is “Practically as old as society”. Patrick Jackson, a publisher of the Public Relations society of America (PRSA) asserts that Public Relations arose from the basic need of building and improving human relationship which existed immediately God created Adam and Eve. The concept of Public Relations has been with man. The creation of Public Relations between the creator and the creature both bought harmony and understanding in their relationship. Public Relations, however, existed during the days of Moses. Moses was a stutter and needed someone who would convey message to the Israelites on his behalf. Aaron, his brother was appointed; therefore, he was a link between the Israelites and Moses. From the biblical perspective, Aaron was a public relations officer. Thus, public relations has been practiced, even if only amateurish, since the beginning of mankind. Continue reading

APPRAISAL OF DEREGULATION OF BROADCAST MEDIA IN NIGERIA

INTRODUCTION

Broadcasting started in Nigeria with the radio broadcasting in 1936. It started as a relay of the British Empire services (Williams A. Hachten 1971). Raufu, (2011:56) observes that, “before the fourth decade of the 20th century, the British colonialists had depended on the print media for publicity and propaganda and they later added radio to their arsenal of information dissemination”. Continue reading

COMPARISON OF THE USAGE OF PUBLIC RELATIONS BY COMMERCIAL AND NON-COMMERCIAL ORGANIZATIONS

comparison-of-the-usage-of-public-relations-by-commercial-and-non