THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

Before the era of industrial revolution, the pattern and method of salesmanship was crude and cumbersome. This limited organizations market share as well as profit. Advertising is a powerful communication force and vital marketing tool which helps to sell goods, services, ideas and images through channels of information and persuasion. Continue reading

ROLES OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AND COMPETENCY ON MEDIA PRACTITIONERS

CHAPTER ONE

  • Introduction

1.1       Background to the Study

Internet is the worldwide system of interconnected network of more than one computer with the ability to share and exchange files and data from one place to another irrespective of geographical location and time.

Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan ,described as what has changed the world into a global village by compressing the world into a single electronic room where information from nooks and crannies of the world can be exploited and disseminated or exchanged within a twinkle of an eye. Continue reading