READERS’ PERCEPTION ON THE USE OF INDIGENOUS LANGUAGE IN NIGERIA PRINT MEDIA

CHAPTER ONE

1.0       Introduction

1.1       Background of the Study

            The Longman Dictionary of contemporary English (1985), defines languages as “the system of expression by means of word” a particular system of word as used by a people or nation or “a system of signs, movements and so on used to express meanings or feelings” or “a particular style or manner of expression such as in poetic language”.

            Language can also be defined as “a communicative system consisting of formal unit that are integrated through processes of combination”. Bonvillain, (2000). On his part, Omojuyigbe (2004) describes language as “a series of sounds strung together in groups to convey meanings to listeners”. From the various definition of language, one can infer that language is an integral part of human behavior and it serves as the primary means of interaction between people. Continue reading

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NIGERIAN NEWSPAPERS AND THE COVERAGE OF HUMAN RIGHT

CHAPTER ONE

1.0    Introduction

1.1    Background to the study

          Philip Klapt (2002). Observes that during the 1990s, human rights issues became more prominent, both in public policy and public opinion. Many governments officially incorporated human rights principles in their policy frameworks, with legal implications. Many international institutions (notably the United Nations agencies) ‘mainstreamed’ human rights.

             The media reflected this upsurge of interest in its coverage of human rights stories. Today the mass media make reference to human rights in their coverage more often and more systematically. Continue reading

MASS MEDIA AND NATIONAL DEVELOPMENT: BENCHMARKING SOCIALIZATION AND AGENDA MAKING PROCESS OF THE NIGERIA MEDIA TOWARDS THE NIGERIA VISION 2020

INTRODUCTION

            The media plays a big role in the achievement of the Nigeria vision 2020. The Nigeria Vision 2020 is the country’s development programme covering the period 2008 to 2020. Its main aim is to make Nigeria an industrialized country, the quality of life of its citizens by the year 2020. This is based on three pillars:

  • the economic pillar,
  • the social pillar and
  • the political pillar.

Continue reading

IMPACT OF SATELITE TELEVISION ON NIGERIA YOUTHS

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The role of technological development in society has long been an interesting area and an important intellectual issue for both academics and researchers. The influence of technological development is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Technological advancement is the one which is playing a major role for this change. Continue reading

APPRAISAL OF TELL MAGAZINE AND SUN NEWSPAPER OF PHOTOGRAPHS IN MAGAZINE AND NEWSPAPER PRODUCTION

CHAPTER ONE

1.0 Introduction

1.1 Background to the Study

          Photographs at glance trap the readers. If a photo is interesting enough, the reader will stop to it and read the caption and if the interest stays there the title of the article is read next. If the beginning of the article is catching enough the reader will read all of it. In conclusion only few of readers read an article but almost all the photos get noticed. Photos are of primary importance when selling magazine. The photos are actually magazine marketing. Continue reading

ANALYSIS OF THE ROLES OF MASS COMMUNICATION IN RURAL INTEGRATION AND DEVELOPMENT

CHAPTER ONE

1.0     Introduction

1.1     Background to the Study

Mass communication is the process by which a person, group of people, or large organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience. This implies that the audiences of mass communication are mostly made up of different cultures, behavior and belief systems. Mass communication is regularly associated with media influence or media effects, and media studies. Mass communication is a branch of social science that falls under the larger umbrella of communication studies of communication Continue reading

COMPARISON OF THE USAGE OF PUBLIC RELATIONS BY COMMERCIAL AND NON-COMMERCIAL ORGANIZATIONS

comparison-of-the-usage-of-public-relations-by-commercial-and-non