THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

Before the era of industrial revolution, the pattern and method of salesmanship was crude and cumbersome. This limited organizations market share as well as profit. Advertising is a powerful communication force and vital marketing tool which helps to sell goods, services, ideas and images through channels of information and persuasion. Continue reading

ROLES OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AND COMPETENCY ON MEDIA PRACTITIONERS

CHAPTER ONE

  • Introduction

1.1       Background to the Study

Internet is the worldwide system of interconnected network of more than one computer with the ability to share and exchange files and data from one place to another irrespective of geographical location and time.

Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan ,described as what has changed the world into a global village by compressing the world into a single electronic room where information from nooks and crannies of the world can be exploited and disseminated or exchanged within a twinkle of an eye. Continue reading

ROLES OF BROADCAST MEDIA ON FAMILY PLANNING MATTERS IN RURAL NIGERIA SOCIETIES

INTRODUCTION

Giving birth is something in which mankind and animals are equal. But rearing the young, and especially educating them for many years is something which is a unique gift and responsibility of a man. It is for this reason that it is important for human beings to put emphasis on caring for children and the ability to look after them properly, rather than thinking only about the number of children and the ability to give birth. For it often happens that man’s ability to give birth is greater than their ability to bring up the children (Julius Neyerere cited in Centre for Disease Control 1983). Continue reading

ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT IN AN ORGANIZATION

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

Public relations play a vital role between an organization and its public. Its practice aims at establishing a two-way communication, seeking common ground or areas of mutual interest and establishing understanding based on truth, knowledge and full information. It is that indispensable bridge that fosters co-operation and understanding. With increasing intensity, the civil society is rather active than passive in the affairs that concern them. Similarly, organizations are more socially responsible in their business undertaking in reference to public opinion. The reason is not far-fetched. Continue reading

IMPACT OF RADIO CAMPAIGN AGAINST HUMAN TRAFFICKING IN NIGERIA

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study

Crime has become one of the greatest obstacles to the better realization of democratic governance and the much acclaimed millennium development goals (MDGs) in Nigeria.

The country is being bedevilled by all forms of crime, which range from simple acts of thefts, burglary and verbal assault to serious acts of robbery, economic and financial crime ethnic and religious disturbance “cultism and sexual harassment in institutions of learning youths restiveness and trafficking of human beings. Continue reading

IMPACT OF CULTURAL PROGRAMMES OF BROADCAST MEDIA ON CULTURAL VALUE AND PROMOTION IN NIGERIA

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

According to O’Shaughnessy (1999), the mass media are technologically developed and economically profitable forms of human communication, held in public or private ownership which can transmit information, ideas, entertainment across time and space to a diverse group of people.

Every society, no matter how civilized or uncivilized has its totality and way of life. This pattern or way of life is carried on from one generation to another. It is technically and naturally impacted on to the young one’s through various channels of communication Of which one of the outstanding is the electronic media which is the radio and television.

Therefore, through the broadcast media which is the OSBC, crucial roles are played in educating members of the society and enlightening the people on the need to uphold their culture. Continue reading

EVALUATION OF THE EFFECTIVENESS OF RADIO ADVERTISEMENTS OF FAMILY PLANNING PROGRAMMES

CHAPTER ONE

1.1       BACKGROUND TO THE STUDY

Advertising can be traced down to the origin of man. Therefore, it is a phenomenon that has been with the society for a very long time. Although advertising is so popular, it is difficult to come up with a single and an all embracing definition. However some scholars have proffered some definitions, which will be highlighted in this study.

According to academic’s dictionary of mass communication, compiled by Michael Hoffmann (2007). “Advertising is a paid, medicated, form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future”. Continue reading