NIGERIAN NEWSPAPERS AND THE COVERAGE OF HUMAN RIGHT

CHAPTER ONE

1.0    Introduction

1.1    Background to the study

          Philip Klapt (2002). Observes that during the 1990s, human rights issues became more prominent, both in public policy and public opinion. Many governments officially incorporated human rights principles in their policy frameworks, with legal implications. Many international institutions (notably the United Nations agencies) ‘mainstreamed’ human rights.

             The media reflected this upsurge of interest in its coverage of human rights stories. Today the mass media make reference to human rights in their coverage more often and more systematically. Continue reading

MASS MEDIA AND NATIONAL DEVELOPMENT: BENCHMARKING SOCIALIZATION AND AGENDA MAKING PROCESS OF THE NIGERIA MEDIA TOWARDS THE NIGERIA VISION 2020

INTRODUCTION

            The media plays a big role in the achievement of the Nigeria vision 2020. The Nigeria Vision 2020 is the country’s development programme covering the period 2008 to 2020. Its main aim is to make Nigeria an industrialized country, the quality of life of its citizens by the year 2020. This is based on three pillars:

  • the economic pillar,
  • the social pillar and
  • the political pillar.

Continue reading

IMPACT OF SATELITE TELEVISION ON NIGERIA YOUTHS

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The role of technological development in society has long been an interesting area and an important intellectual issue for both academics and researchers. The influence of technological development is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Technological advancement is the one which is playing a major role for this change. Continue reading

IMPACT OF RADIO CAMPAIGN AGAINST HUMAN TRAFFICKING IN NIGERIA

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study

Crime has become one of the greatest obstacles to the better realization of democratic governance and the much acclaimed millennium development goals (MDGs) in Nigeria.

The country is being bedevilled by all forms of crime, which range from simple acts of thefts, burglary and verbal assault to serious acts of robbery, economic and financial crime ethnic and religious disturbance “cultism and sexual harassment in institutions of learning youths restiveness and trafficking of human beings. Continue reading

IMPACT OF PUBLIC RELATIONS ON THE IMAGE OF CORPORATE ORGANISATION

CHAPTER ONE

INTRODUCTION

Background to the Study

According to Edward Louis Bernays, Public Relations is “Practically as old as society”. Patrick Jackson, a publisher of the Public Relations society of America (PRSA) asserts that Public Relations arose from the basic need of building and improving human relationship which existed immediately God created Adam and Eve. The concept of Public Relations has been with man. The creation of Public Relations between the creator and the creature both bought harmony and understanding in their relationship. Public Relations, however, existed during the days of Moses. Moses was a stutter and needed someone who would convey message to the Israelites on his behalf. Aaron, his brother was appointed; therefore, he was a link between the Israelites and Moses. From the biblical perspective, Aaron was a public relations officer. Thus, public relations has been practiced, even if only amateurish, since the beginning of mankind. Continue reading

IMPACT OF CULTURAL PROGRAMMES OF BROADCAST MEDIA ON CULTURAL VALUE AND PROMOTION IN NIGERIA

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

According to O’Shaughnessy (1999), the mass media are technologically developed and economically profitable forms of human communication, held in public or private ownership which can transmit information, ideas, entertainment across time and space to a diverse group of people.

Every society, no matter how civilized or uncivilized has its totality and way of life. This pattern or way of life is carried on from one generation to another. It is technically and naturally impacted on to the young one’s through various channels of communication Of which one of the outstanding is the electronic media which is the radio and television.

Therefore, through the broadcast media which is the OSBC, crucial roles are played in educating members of the society and enlightening the people on the need to uphold their culture. Continue reading

EVALUATION OF THE EFFECTIVENESS OF RADIO ADVERTISEMENTS OF FAMILY PLANNING PROGRAMMES

CHAPTER ONE

1.1       BACKGROUND TO THE STUDY

Advertising can be traced down to the origin of man. Therefore, it is a phenomenon that has been with the society for a very long time. Although advertising is so popular, it is difficult to come up with a single and an all embracing definition. However some scholars have proffered some definitions, which will be highlighted in this study.

According to academic’s dictionary of mass communication, compiled by Michael Hoffmann (2007). “Advertising is a paid, medicated, form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future”. Continue reading