THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

Before the era of industrial revolution, the pattern and method of salesmanship was crude and cumbersome. This limited organizations market share as well as profit. Advertising is a powerful communication force and vital marketing tool which helps to sell goods, services, ideas and images through channels of information and persuasion. Continue reading

ROLES OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AND COMPETENCY ON MEDIA PRACTITIONERS

CHAPTER ONE

  • Introduction

1.1       Background to the Study

Internet is the worldwide system of interconnected network of more than one computer with the ability to share and exchange files and data from one place to another irrespective of geographical location and time.

Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan ,described as what has changed the world into a global village by compressing the world into a single electronic room where information from nooks and crannies of the world can be exploited and disseminated or exchanged within a twinkle of an eye. Continue reading

ROLES OF BROADCAST MEDIA ON FAMILY PLANNING MATTERS IN RURAL NIGERIA SOCIETIES

INTRODUCTION

Giving birth is something in which mankind and animals are equal. But rearing the young, and especially educating them for many years is something which is a unique gift and responsibility of a man. It is for this reason that it is important for human beings to put emphasis on caring for children and the ability to look after them properly, rather than thinking only about the number of children and the ability to give birth. For it often happens that man’s ability to give birth is greater than their ability to bring up the children (Julius Neyerere cited in Centre for Disease Control 1983). Continue reading

ROLE OF PUBLIC RELATIONS IN GENDER CONFLICT RESOLUTION IN AN ORGANIZATION

CHAPTER ONE

INTRODUCTION

  • Background to the Study

Gender is a general term that refers to girls, boys, women and men. Gender can also be defined to include the roles of males and females in the society. A gender perspective in conflict would look at the way in which the considerations of these different groups of people will be dealt with during the transitional justices’ process. Female’s experience of conflict and transitions however differ from males due to gendered patterns that define different roles and experiences during both conflict and post- conflict. Whenever there is interaction between two individuals, there are chances of difference of opinion. Gender and conflict then, refers to the ways women and men are affected in times of conflict. Continue reading

ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT IN AN ORGANIZATION

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

Public relations play a vital role between an organization and its public. Its practice aims at establishing a two-way communication, seeking common ground or areas of mutual interest and establishing understanding based on truth, knowledge and full information. It is that indispensable bridge that fosters co-operation and understanding. With increasing intensity, the civil society is rather active than passive in the affairs that concern them. Similarly, organizations are more socially responsible in their business undertaking in reference to public opinion. The reason is not far-fetched. Continue reading

READERS’ PERCEPTION ON THE USE OF INDIGENOUS LANGUAGE IN NIGERIA PRINT MEDIA

CHAPTER ONE

1.0       Introduction

1.1       Background of the Study

            The Longman Dictionary of contemporary English (1985), defines languages as “the system of expression by means of word” a particular system of word as used by a people or nation or “a system of signs, movements and so on used to express meanings or feelings” or “a particular style or manner of expression such as in poetic language”.

            Language can also be defined as “a communicative system consisting of formal unit that are integrated through processes of combination”. Bonvillain, (2000). On his part, Omojuyigbe (2004) describes language as “a series of sounds strung together in groups to convey meanings to listeners”. From the various definition of language, one can infer that language is an integral part of human behavior and it serves as the primary means of interaction between people. Continue reading

ORIGIN, NATURE, PROBLEMS AND PROSPECTS OF YORUBA AND YORUBA LANGUAGE NEWSPAPERS

INTRODUCTION

Communication is an inevitable phenomenon in any community of living things, be they human or not. Dare (1985) attempts a review of a popular saying credited to Aristotle by saying that: Communication is the fundamental social process and man in society is not basically a political animal as Aristotle held, but a communicating animal; for politics, like every other activity in society, is based on communication.

In essence, man, in any society cannot not communicate. Meanwhile, communication in modern societies has gone beyond the interpersonal or a situation where participants in a communication event come together flesh and blood. The vastness and heterogeneity of the modern society has made this impracticable. The invention of printing and the emergence of broadcast technology have made mass communication possible in modern society. And, without any gain saying, the media of mass communication have played tremendous roles in the education, information, entertainment and socialization of man.

Schramn (1964), for instance, notes that since the development of printing, the printed media have become tools of political and social change. Faure (1972) adds: The role, which the mass media play in the transmission of information and culture, is generally beyond question. The credo of the Chicago Tribune talks of the mass media as: An institution developed by modern civilisation to present the news of the day, to foster commerce and industry, to inform and lead public opinion and to furnish that check upon government which no constitution has been able to provide.

In fact, Blackely (1973) sees mass media as the life wire of society, the social neural system on which the new capabilities of science and technology rest. If we agree that mass media are indispensable to our political and social change, we, therefore, need to address our minds to the necessity for the popularization of this change and design of messages that are culturally sensitive, language specific and in tune with the social realities of our people.

Salawu, (2001) contends that the language in which a (development) message would be disseminated is a very important aspect of the message treatment. Nwuneli (1986: 203) posits that the indigenous language of a community is the best suited for the purpose of conveying any message, whatsoever, to the said community.

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