ASSESSMENT OF SIGNPOST AS TOOLS FOR SOCIAL EDUCATION

CHAPTER ONE

1.0       Introduction                                                                                                            

1.1       Background to the Study

Education, formal or informal in every society is a fundamental factors that determines the adequate and effective economic growth and development through effective investment in human capital and available resources. Education fosters commitment, self-confident, self-understanding, improves quality of lives and increment in people’s productivity and creativity therefore promoting entrepreneurship and technological advancement. Education plays a vital role in securing economic and social development of people in the society thereby improving income distribution and economic wellbeing of the masses which may consequently salvage the people from poverty Omoniyi (2013).

Continue reading

ASSESSMENT OF MOTIVATION AND WORKERS PRODUCTIVITY IN TERTIARY INSTITUTIONS

INTRODUCTION

  1. Background to the Study

The relationship between employees and employers is based on the respect from the employer to the employee to motivate him/her to a larger extent that the employer has to give the respect to the employee not only his reward such as salary and wages but by different means such as symbolic motivation after observing the performance of the employee. By this types of symbolic motivation, employee will be motivated and connected to their work and the comfortable environment created by the authorities is very helpful to make the employee devoted and committed to their job honestly and faithfully. Job satisfaction by employees has always been an important factor in the success of any organization. As wages, salary and fringe benefits are significantly and positively related to job satisfaction, they play an important role in attracting employees and raising their productivity in various organizations.

Continue reading

ADVERTISING PROJECT TOPICS

ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
ADVERTISING AS A SURVIVING TOOL FOR NEWSPAPER IN NIGERIA: A CONTENT ANALYSIS OF THE PUNCH AND NIGERIAN TRIBUNE
ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION Continue reading

IMPACT OF STRATEGIC PLANNING ON ORGANIZATIONAL PERFORMANCE

INTRODUCTION

  1. Background to the Study

The effectiveness of strategic planning can be measured in terms of the extent to which it influences organizational performance, which affects its survival rate. Strategic planning can be defined as the process of using systematic criteria and rigorous investigation to formulate, implement and control strategy and formally document organizational expectations (Pearce and Robinson, 2014).

In reality, strategic planning processes are neither scientific nor complex. With modest, front-end assistance and the occasional services of an outside facilitator, organizations can develop and manage an on-going and effective planning program.

Continue reading

THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

CHAPTER ONE

1.0       INTRODUCTION

1.1       BACKGROUND TO THE STUDY

Before the era of industrial revolution, the pattern and method of salesmanship was crude and cumbersome. This limited organizations market share as well as profit. Advertising is a powerful communication force and vital marketing tool which helps to sell goods, services, ideas and images through channels of information and persuasion. Continue reading

ROLES OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) AND COMPETENCY ON MEDIA PRACTITIONERS

CHAPTER ONE

  • Introduction

1.1       Background to the Study

Internet is the worldwide system of interconnected network of more than one computer with the ability to share and exchange files and data from one place to another irrespective of geographical location and time.

Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan ,described as what has changed the world into a global village by compressing the world into a single electronic room where information from nooks and crannies of the world can be exploited and disseminated or exchanged within a twinkle of an eye. Continue reading

ROLES OF BROADCAST MEDIA ON FAMILY PLANNING MATTERS IN RURAL NIGERIA SOCIETIES

INTRODUCTION

Giving birth is something in which mankind and animals are equal. But rearing the young, and especially educating them for many years is something which is a unique gift and responsibility of a man. It is for this reason that it is important for human beings to put emphasis on caring for children and the ability to look after them properly, rather than thinking only about the number of children and the ability to give birth. For it often happens that man’s ability to give birth is greater than their ability to bring up the children (Julius Neyerere cited in Centre for Disease Control 1983). Continue reading

ROLE OF PUBLIC RELATIONS IN GENDER CONFLICT RESOLUTION IN AN ORGANIZATION

CHAPTER ONE

INTRODUCTION

  • Background to the Study

Gender is a general term that refers to girls, boys, women and men. Gender can also be defined to include the roles of males and females in the society. A gender perspective in conflict would look at the way in which the considerations of these different groups of people will be dealt with during the transitional justices’ process. Female’s experience of conflict and transitions however differ from males due to gendered patterns that define different roles and experiences during both conflict and post- conflict. Whenever there is interaction between two individuals, there are chances of difference of opinion. Gender and conflict then, refers to the ways women and men are affected in times of conflict. Continue reading

ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT IN AN ORGANIZATION

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

Public relations play a vital role between an organization and its public. Its practice aims at establishing a two-way communication, seeking common ground or areas of mutual interest and establishing understanding based on truth, knowledge and full information. It is that indispensable bridge that fosters co-operation and understanding. With increasing intensity, the civil society is rather active than passive in the affairs that concern them. Similarly, organizations are more socially responsible in their business undertaking in reference to public opinion. The reason is not far-fetched. Continue reading

READERS’ PERCEPTION ON THE USE OF INDIGENOUS LANGUAGE IN NIGERIA PRINT MEDIA

CHAPTER ONE

1.0       Introduction

1.1       Background of the Study

            The Longman Dictionary of contemporary English (1985), defines languages as “the system of expression by means of word” a particular system of word as used by a people or nation or “a system of signs, movements and so on used to express meanings or feelings” or “a particular style or manner of expression such as in poetic language”.

            Language can also be defined as “a communicative system consisting of formal unit that are integrated through processes of combination”. Bonvillain, (2000). On his part, Omojuyigbe (2004) describes language as “a series of sounds strung together in groups to convey meanings to listeners”. From the various definition of language, one can infer that language is an integral part of human behavior and it serves as the primary means of interaction between people. Continue reading